History
The Twenties
It is in the Twenties that Stefano Serapian, using leftovers from a workshop, discovers his passion and his incredible talent in crafting small leather items. Their quality and uniqueness are immediately picked up and appreciated by the sophisticated Milan clientele.
Bespoke Atelier
Stefano Serapian gathers around him other skilled craftsmen, and teaches them every day about the love and art of leather craft, thus giving rise to Milan’s first specialised workshop for the creation of high quality leather items.
Gina and Stefano
Stefano Serapian meets Gina Flori: the sentimental and professional union between the two artists sets the scene for an all-Italian love story, crowned by the opening of the prestigious via Jommelli store, which to this day remains a centre of excellence for Italian leather craft.
Mosaico
The Serapian MOSAICO pattern is born: intertwined stripes of lamb leather, totally handmade, becoming an exclusive trait of the Maison.
Celebrities
The Maison expands, becoming much en vogue in the Milan jet set and beyond. Serapian soon becomes the favourite brand of sophisticated ladies and members of the high society, who commission bespoke handbags, in all sorts of colours and materials.
Evoluzione Serapian
Thanks to the enduring search for new materials, 1965 sees the birth of the first collection in Evoluzione. This is a resistant and prized calf leather, with a unique design.
Ardavast
Ardavast Serapian, Stefano and Gina’s son, enters the business, continuing and consolidating his father’s philosophy of passion, made in Italy and craftsmanship, which is still the centrepiece of the Maison's success.
Stepan
1976 sees the creation of the first Stepan collection, the coated cotton is inspired to the Maison's initials and takes its name after the founder.
Personalised creations
The demand for personalised products increases. Ardavast Serapian boosts the Maison's trademark bespoke service. From small leather items to travel accessories, from evening clutches to sailing bags, anything can be made to customers’ specifications, using materials, colours and details of their choice
Today
Alongside the historic Via Jommelli store, the flagship stores in Milan, Venice and Rome, Serapian creations can be found in main department stores and top fashion boutiques worldwide.
1928
1938
1940
1947
1960
1965
1973
1976
1980
today
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