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"Being Unique" Anniversary Book

Model: SBOOKUMA0002M00A999




Serapian presents a volume celebrating the brand’s first seventy years. The marriage of Stefano Serapian, of Armenian origin, and Gina Flori marked the birth of a brand embodying the values of craftsmanship and Made in Italy. Their models tell a story, starting in the first half of the 20th century, of experimentation, ingenuity, insight and commitment that unfolded in line with the evolution of the city of Milan. Attuned to a transalpine cultural climate and revered by celebrities such as Audrey Hepburn and Ingrid Bergman, they dictated a new style and new lines of elegance. The book describes the visionary and creative thinking of the founder, one of the very first to believe in bespoke service and customisation, processes that interpret customers’ needs to make bags truly functional and original. It’s a sort of compendium of natural history tracing the taxonomy of the brand’s iconic bags: the Miss Gina, Anì, Melinè, Sciakè and Doctor Bag, models that reveal a wealth of curious facts and old family anecdotes. The book’s exclusive images from the brand’s archive (a heritage of over 6,000 models), photographs of the various stages of production and other archive material testify to the attention and care over detail underpinning the design philosophy of a brand that continues to this day to promote design and the culture of craftsmanship.


“Being Unique. Serapian Milano”, Editrice Compositori, has 176 pages and is available in Italian and English in Serapian’s flagship stores and distributed in quality bookshops.


Width: 9.8ft; Height: 11.02ft; Depth: 0.78ft.


Average delivery time: 3-7 working days. Shipping costs to UE: 12€. For more info click here: Shipping times and costs.
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