Serapian presents FW17 at Villa Invernizzi, Milan
Unleashing emotion. Beyond any scope, any explanation. Discretely and politely. Without making noise. It is the aim, the purpose of the ‘1972’ collection, the new Serapian creation for Spring/Summer 2017: a desirable object, not just a bag. ‘1972’ represents a new course for a brand, whose cornerstone is typical of Milanese and Italian excellence and savoir faire – a creed of true style and craftsmanship.
1972 - The Name
The ‘1972’ name comes from a significant year for Serapian, the year of the handover from founder Stepan Serapian to his son Ardavast Serapian. Then, like now - it was a time of profound changes, new challenges and revolution. The bet was on continuing to retain and grow Serpian’s two pillars: love for the craftsmanship of Milanese workshops, and passion for a style based on discretion and excellence.
1972 - The Design
Devised as a secret to be shared, ‘1972’ is an object to be opened - to share one’s private and intimate world. The front opening is designed to enable our hands to perform the ritual of style. The strap runs into an S-shaped brass buckle, reminding of the sculptural, metamorphic furniture of the 70’s Milanese designer Gabriella Crespi. The design, available in two sizes: medium and small, reveals a fully leather-lined double compartment when unfastened. All has been designed to enhance ease of movement, expression, style, convenience.
The leather is smooth calfskin, with a firm and strong feel: a material that will reflect the tone and attitude of the wearer. The collection’s colours have historical references: leather, burgundy, bottle green. But ‘1972’ also acts as a blank canvas for Serapian, a starting point to release creativity, quality, and all of the thousand shades of its craftsmanship. Alligator, lizard skin, soft-feel nappa, jacquard; blooming in lacquer red, powder pink, ice & milky white, Pope yellow, ochre, sienna, indigo, Klein blue, fish-yawn blue, cloud grey and midnight black. A rainbow of half-shades, a symphony of luxury.
The shoulder strap, in the same leather as the bag - completes a look that is purposefully unconventional, without structure. Categories such as daywear or eveningwear do not count, because ‘1972’ is a fluid, free, versatile concept. Something special, to highlight and compliment the natural style of the wearer.