SERAPIAN PRESENTS ITS GO GREEN COLLECTION AT PITTI UOMO
Milan, May 2015 – At Pitti 88, the Milanese luxury leather goods brand Serapian is presenting new models from its men’s collection for Spring/Summer 2016.
It’s a total green capsule – green being the colour of hope and rebirth – for a determined and independently-minded man who adapts his look to the style of the moment but always with class and elegance.
This mini-collection includes the Anì briefcase, a brand icon thanks to its “lateral ear” construction affording greater capacity, a slim document holder and a new development arising from inspired interaction between design and craftsmanship: the Frank case.
Like the charismatic showman Sinatra it’s named after, this 24-hour bag has some unique peculiarities, it’s perfectly symmetrical and extremely rational, and has two leather-lined steel handles that interlock geometrically.
The three models are made of the evolution calfskin that has become a trademark of Serapian. It’s a specially treated, waterproof leather developed for practical and functional products for work, all with zips and internal pockets accommodating devices and accessories.
A collection for a contemporary gentleman who moves between business style and informal daywear, offering urban accessories in leathers that give a leisure twist to the professional look, with a sober exterior subtly hinting at the elegance and sophistication beneath.
This is the latest restatement of Serapian’s excellence in terms of quality that’s certified Made in Italy, products that acknowledge reverence for the classic whilst being enamoured of contemporary trends and forms.
The new collection will be available in Serapian’s single-brand boutiques in Milan, Venice, Rome, Taormina, Moscow, Hong Kong, Los Angeles and Doha (opening soon) and at the online shop serapian.com. The brand also has corners at Printemps in Paris and Walkerhill in Seoul. It is distributed through the wholesale channel in 25 countries, with around 100 multi-brand stores, such as La Rinascente in Milan, Luisa Via Roma, Barney’s New York, Bloomingdale’s, Harrods in London, Takashimaya and Isetan in Japan, Tsum in Moscow, and at Net-à-Porter in the online shopping segment.