NEW OPENING IN TAORMINA
Serapian, historical brand of leather goods Made in Italy, for the first time sponsor of the prestigious 2014 Italian movie award Nastri D'Argento in Taormina.
Serapian celebrate the actresses Kasia Smutniak and Paola Minaccioni, winning the Nastro D'Argento for the film by Ferzan Ozpetek's "Fasten your seatbelts."
Serapian renovate the connection with the big screen, already started in the fifties with celebrities like Audrey Hepburn and Ingrid Bergman, who dictated the codes of style and elegance lines.
Today, the brand chooses to be a partner of the event, with which it shares a long historical tradition, supporting culture and the protagonists of Italian cinema and the opportunity to choose the day of the awards ceremony in the Greek Theatre in Taormina, June 28, for officially open a new store on Corso Umberto, 186. The shop is located in city's street fashion and shopping destination for international tourists, opened in collaboration with the family Parisi Taormina, retail companies known in time to have conducted major national and international fashion brands to position themselves in the territory. Serapian once again confirms the brand's desire to maintain attention to Italy and Made in Italy.
The boutique, opened in April 2014 with a soft opening, conceived in according to the new concept store that marks the point of sale Serapian: sophisticated design combines tradition and modernity and every detail is designed to enhance the products on display and offer a rewarding shopping experience. Actors, guests and VIP attended at the event: Valeria Solarino, Paola Minaccioni, Paolo Sassanelli and Giampaolo Morelli.