Opening events in Moscow
Two new Serapian points of sale are opened in Moscow. The flagship stores are located in the Moscow Gallery and Vremena Goda shopping centres. The first Serapian store is in the Moscow Gallery shopping mall, in the city’s historical centre, a mere stone’s throw from the Kremlin, the main monuments, prestige hotels and important offices. All the characteristics of the new Serapian store concept, the work of Laboratorio 83 in Milan, are impressively showcased on the first floor of the Gallery. The wide store window, looking out over the main gallery, welcomes customers into its luxurious interiors, in which warm-toned flooring is in elegant contrast with the walls, partly gold coloured and partly in darker ones. Many celebrities attended the opening VIP party.